“A picture is worth a thousand words.” - Fred R. Barnard
In many situations such as a job interview or a first date, first impressions can be a difference maker, and real estate is no different. When listing your home, the first impression that buyers get are the photos they see online.
Today, buyers are flipping through online photos trying to see if they can picture themselves in your home. Having professional photos is your opportunity to gain their attention and persuade them to schedule a tour.
Additionally, here are three other great benefits of having professional photos taken when selling a house:
1. Decreases Days On Market
Improved visual presentation of your home will help get the buyers to schedule a tour. For that reason, homes with professional photos tend to sell faster.
2. Increases Selling Price
Yes! According to a Redfin study, homes listed between $200,000 - $1 million with professional photos sold for $3,400 to $11,200 more.
3. Good Photography Is A Skill
Potential buyers are picturing themselves in your home. To build the emotional attachment, the listing photos need to have the right angles, color balancing, and sharpness. This allows for the detail captured from a high quality camera, lens, lighting, and will make the photo look bright and crisp. Redfin found that photos with these characteristics sold at or above the listing price 44% of the time.
The National Association of Realtors 2017 study found that 89% of potential buys who used the internet during their home search, rated photos as very useful in their process. As technology becomes more and more advanced in real estate, we will continue to see a focus on professional photography to create the perfect buyer experience.
A common question that we get asked is, “who should I call to get professional photos taken to list my house?”. With Pronin Home Group, you don’t have to worry about that. We will schedule and cover the cost of having professional photos taken. We want to make sure that you get the most when you sell your home. We work with our vendor teams to stay up-to-date on the newest technology and trends, such as 3D Virtual Tours and Drone images/videos, to ensure that your home listing will stand out to potential buyers.
